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Because we know Every Bite Matters, Proper elevates the usual mindless munch to an eating experience - a snack that satisfies taste buds, body and soul.

Proper was founded on a longing for a real potato crisp. And when we say real, we mean really real - like the traditional crisps people used to make before robots started messing with our food.


Cooked by hand and seasoned with care, that first crisp was not just better, it was transcendent. Memorable, shareable and addictively delicious. It awakened a fire within us, starting a movement for meaningful snacks that continues to this day.

Its why Proper snacks are cooked by people and hand selected for perfection, every potato, every crisp, every cracker.


Are we obsessed? We prefer devoted. For us, the result makes it all worthwhile. Real, scrumptious, and cooked by hand since always – snacks that are meaningful not mindless. Because every bite matters. So come, open a bag and experience the great Snack Awakening.

Proper Chef meets Proper Chef

We’re busy spreading the word about Proper Crisps in Australia so expect to see them in a store, pub, club, dairy or anywhere discerning purveyors of fine foods exist.

Find us in Australia

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