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The team that bring you Proper Crisps are a flavoursome bunch! This mixed bag of colourful personalities work together to perfect your delivery and ensure you receive cracking crisps wherever you might be in the world! 

Head potatoes, Ned & Mina, are the driving force behind Proper Crisps. They've been at the helm invigorating the nation's tastebuds naturally since 2011, and have nurtured the company from seed to success.


Ned & Mina are no couch potatoes. Hands on in the business, they’ll dig into whatever needs attention to ensure that your Proper Crisps are perfectly crafted and delivered to your favourite store. You’ll often find them out in the field cultivating customer relationships and making crisp loving friends!

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Andy is known as our "Team Captain". A leader of the team Andy keeps the Proper Team on track so that we can keep producing the crisps you know and love. A fan of sports he loves a good cricket game or a hit at tennis. His addiction to salt has led him into a love affair with our Marlborough Sea Salt crisps.


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Shout out to Eddie our Production Manager, getting it all organized is his thing. During the day he keeps our supplies up and running so that we our team can pack your "Sunshine in a bag", then in his free time he loves being around the ocean or cycling around Nelson.



Dan the man, he drives the van,
He keeps the warehouse orderly,
Driving the forklift, packing orders, he’s really quite extraordinary.
There’s nothing too big or small that Dan cannot do! So next time you see Proper on the shelf... you can say “Dan did that too!”



Duncan, our Commercial Manager is the Proper Crisps head cultivator. He’s our meet & greeter, communicating the Proper Crisps love to the world! Or at least between Cape Reinga and Stewart Island. He thinks nobody is nicer that the Proper Crisps eater. If you want to know anything (and we mean anything) about Proper Crisps, Duncan’s the guy to talk too!



Barry, our Finance and Administration Manager aka Spud Cruncher, is in charge of balancing the Proper books. Barry is a real sports fan who loves to play golf, mountain bike and watch his kids play cricket, hockey, touch rugby, dancing and golf. His favourite flavour changes, but is currently our Kumara Crisps.



Jocelyn is our fabulous HR & Health and Safety Guru, and keeps things ticking behind the scenes making sure everyone is happy and healthy both in the factory, and the office. She's always looking for ways to bring a smile to your face! Her favourite flavour is definitely Cider Vinegar & Sea Salt, and thinks the more zing the better.



Aaron is the co-ordinator of the crisp, also known as our Operations Manager. Aaron pulls our outstanding team together to make sure each department is achieving the goal of delivering your perfect Proper Crisps.

He reckons you’ve got to have an awesome team to create an awesome Proper Crisp, so he ensures that nobody at Proper Crisp HQ has a chip on their shoulder!

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Kris is our Food Control and Quality Assurance Manager. Making sure each chip is just the way you like it is very important to her. Graduating with Honors from Otago University she loves working in sunny Nelson where she was born. Always looking for new flavours, Kris currenrtly has a crush on our Garden Medley crisps. Her downtime is spent with her family enjoying the great outdoors! 

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Nikki our Marketing Manager shares the Proper Crisps story far and wide, making sure our Proper communication is top shelf stuff.  When she isn't spending time with her gorgeous family and pooch, she loves all things art and fashion (she may have a fairly hefty shoe cupboard!), and collects Pez. Her fave flavour is current Cheeza-peno Tortilla Chips

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Chloe puts the crunch into Customer Service and Sales. Starting early in the morning, Chloe is our Sales Smooth Operator who makes sure you get your orders on time, and is in charge for sending crisps far and wide! A fan of our Rosemary & Thyme Crisps, she balances this with playing netball and is part of the crafty Nelson scene, known for her excellent pickled vegetables and fabulous knitting.



Meet Peter the Tater Trader! You’ll find him out and about making friends and spreading the Proper word all around the North Island. Based in Paeroa (you know, from the world famous L&P - Lemon & Properoa!), he's a big sports fan & DIY-kinda-guy. Peter can’t get enough of the Kumara Chipotle and Garlic Crisps – he balances the heat with a classic dip.

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Let's not forget our dedicated Production and Warehouse team - without them we couldn't make our crisps Proper!


Our Proper Chefs

Our Proper Chefs check the quality of our  spuds, kumaras, carrots, beetroot and parsnip that have arrived fresh from farm. They decide on the best way to cook each batch & set up the kettles and packaging equipment. They check the raw slices going into our kettle, and monitor temperature and cook time, while hand stirring each batch with our special stirring stick! Lastly, they taste each batch, to make sure they’re at Proper standards.

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